We live in a strange time governed by social media. Unfortunately, this has led to a trend and a pattern of behavior that is irresponsible and shocking.
People have started posting videos and photos of accidents, fights, and other unfortunate incidences to boost their online presence.
When asked what people would do if they witnessed those tragedies online, 42% said they actively watch them rather than ignore them – and 16 percent go a step further by sharing these posts after viewing them.
du, as a major telecom in UAE, took the social responsibility to shed light on concerning online behaviours and promote awareness about the hidden endangerments of technology and social media.
One month after the successful campaign launch, the UAE Government implemented new online media regulations to protect the privacy of individuals and safeguard the public from harmful material.
DUBAI LYNX: GRAND PRIX in Film - 2019
LEO BURNETT GPC: 8 ball ( highest score )
LEO BURNETT Agency of the Year: GOLD - Best Campaign of 2018 from all Leo Burnett network.
EFFIES: Silver
my role: art director / creative director
Effectiveness video case
LEO BURNETT GPC: 8 ball ( highest score )
EFFIES: Silver
