Hi, I'm a Brazilian art director with over 20 years of experience. I was fortunate to start my career working for major brands in Brazil's best agencies. My passion for media innovation and dedication to craft have helped me achieve many accolades there, including a Cannes Lions Grand Prix, among other metals.
In 2014, I moved to Dubai, where I became Creative Director / Head of Art at Leo Burnett, working for Samsung and Du Telecom. As a Burnetter, I helped elevate the agency's craft and creative reputation, winning a few Cannes Lions for McDonald’s and several Dubai Lynx Grand Prix for du Telecom and Effies. In 2019, the "du Telecom Post Wisely" campaign was recognized as the best campaign of the year within the Leo Burnett Network.
In 2017, I got the opportunity to lead Horizon FCB's creative department as Executive Creative Director, transforming the agency's creative reputation and winning several pitches for famous brands such as Budweiser, Becks, and Coca-Cola. I had the privilege of being an FCB Global Creative Council member during my tenure there.
In December 2019, I moved to TBWA\Raad as ECD, working for Nissan, KFC, Infiniti, Louvre Abu Dhabi, du Telecom, and Standard Chartered Bank. In my first year, despite the pandemic, I helped the agency deliver notable work, winning 4 Cannes Lions, One Show Pencil, a Grand Prix at Warc, and a couple of Grand Prix at the Dubai Lynx.
In August of 2021, I moved to TBWA\Chiat Day NY as ECD to lead the creative department of the Health Collective, overseeing DTC health clients such as Moderna, Lynparza, Bluebird, Lybtayo. The work we are doing for Moderna has been recognized on different occasions, including LIA, Clio, and MM+M
EXPERIENCE:
CURRENTLY:
Executive Creative Director at TBWA\Chiat Day NY > > (Aug 20121 - today)
PAST:
Executive Creative Director at TBWA\Raad Dubai > > (Nov. 2019 - June 2021)
Executive Creative Director at Horizon FCB Dubai > > (Nov. 2017 - Nov. 2019)
Creative Director / Head of Art at Leo Burnett Dubai > > (2014 - 2017)
Senior Art Director at Talent Marcel > > > > > > > (2011 - 2014 )
Senior Art Director at Y&R São Paulo> > > > > > (2010 - 2011 )
Senior Art Director at LewLara/TBWA > > > > > (2007 - 2010)
Senior Art Director at Fallon São Paulo > > > > > (2004 - 2007)
Junior Art Director at Borghierh/Lowe > > > > > (2002 - 2004 )
Creative Intern at Leo Burnett São Paulo > > > > (2001 - 2002 )
CLIENTS:
Moderna, KFC, Nissan, Samsung, McDonalds, Du Telecom, P&G, Santander, Louvre Abu Dhabi, Heineken, Embratel, Sony Erickson,Visa, Nivea, Nissan, Citibank,
Sherwin Williams, Timberland, Fiat.
CONTACT:
bomediano@hotmail.com
+ 1 347 873 2521
Linkedin: http://lnkd.in/d-wRH5K
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recognition:
CANNES LIONS:
> GRAND PRIX - Radio - Go Outside Magazine / Repellent Radio
> GOLD - Radio/Best use of media - Go Outside Magazine / Repellent Radio
> GOLD - Radio - Cultura Inglesa English School / Radio Subtitle
> SILVER - Industry Craft - PeaceCamo
> SILVER - Print - McCafe / Airport / Truck > BRONZE - Media - KFC / Shift+K+F+C
> BRONZE - Creative eCommerce - KFC / Shift+K+F+C > BRONZE - Outdoor - Connect / King of Internet
> BRONZE - Press - McDonalds / Day&Night
> SHORTLIST: 5 shortlist - Samsung / SafetyScreen
CLIO SPORTS:
>GOLD - Film Craft - Moderna Arthur Ashe >SILVER - Film - Moderna Arthur Ashe >BRONZE - Partnership&Sponsorship - Moderna Arthur Ashe >BRONZE - Film Craft - Moderna Arthur Ashe
LIA Health
>SILVER - Product Design - Moderna mRNAGE
MM+M
>GOLD - Corporate Branding Campaign - Moderna mRNAGE
ONE SHOW:
>BRONZE: PeaceCamo >1 MERIT: PeaceCamo >2 MERITS: Samsung Safety Screen >2 MERITS: KFC / Shift+K+F+C
LIA
> GOLD - Press - FIAT / Marea Turbo
DUBAI LYNX
> GRAND PRIX - Design - PeaceCamo
> GRAND PRIX - Outdoor - Connect / King of Internet > GRAND PRIX - Integrated - du / PostWisely
> GRAND PRIX - Interactive - du / PostWisely
> GOLD - Innovation - Samsung / SafetyScreen
> GOLD - Press - McDonalds / Day&Night
> SILVER - Press Craft - McDonalds / Day&Night > SILVER - Print - McCafe / Airport / Truck
> BRONZE - Press - McDonalds / Day&Night
> BRONZE - Mobile - Samsung / SafetyScreen
YOUNG LIONS 2007 Brazillian delegate